Scott Ross is the new East Coast business development manager at The Giumarra Cos.

Ross comes to Los Angeles-based Giumarra from Sunkist Growers, where he was corporate category manager. Before that, he was a senior category manager and produce department manager for Genuardi’s Family Markets.

Ross will be based in Avondale, Pa., which is also home to Giumarra’s East Coast berry operations. He has responsibility for promoting the company’s complete line of products.

Ross is expected to work with retail customers, develop category promotions and represent Giumarra at industry events in the region.

“Scott has an excellent understanding of both the retail and supply aspects of the business,” Hillary Brick, senior vice president of marketing, said in a news release. “We believe these skills, combined with his analytical background, will bring great value to our customers.”