GloriAnn Farms, Tracy, Calif., plans to offer its third annual National Breast Cancer Foundation promotion — Corn for the Cause — in October.
For every case of corn sold that month to participating retailers, GloriAnn Farms will make a donation to the foundation. The campaign raised almost $20,000 in each of the first two years.
GloriAnn tray packs in October will include a sticker featuring a pink ribbon and the National Breast Cancer Foundation. Some will also feature a pink tray.
“While helping to promote a worthy cause, the Corn for the Cause campaign also provides a unique merchandising opportunity for retailers,” Daren Van Dyke, director of sales and marketing for Five Crowns Marketing, a partner in the promotion, said in a news release.
“We hope to not only raise a significant donation again this year, but believe our campaign and others like it raise awareness to the importance that early detection and general awareness can save lives,” said Mark Bacchetti, GloriAnn Farms principal.