Good things now come in large packages

08/15/2011 11:53:00 AM
Chris Koger

“This packaging configuration has been successful at holding down costs for both our retailers and consumers,” she said.

Blackberries are following the trend to some degree, but the fruit is more delicate than blueberries, so there’s a limit to how many layers you can have, said Mike Klackle, vice president of berry sales for Curry & Co. LLC, Brooks, Ore.

In the past, blackberries only came in 6-ounce units, he said. Today it’s common to see them in 12- and 18-ounce packages.

HBF also is shipping bigger packages as blackberry sales gain momentum, Perkins said.

The company sells many 12-ounce packages of blackberries and some packs as large as 18 ounces, he said.

Well-Pict is shipping a lot of 12-ounce containers of raspberries, especially for big-box stores, Crowley said. That’s twice as large as the standard size.

“You can’t go too deep with them,” Crowley said, because, like blackberries, the delicate raspberries crush easily.


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