Gourmet Trading plans to feature “The Wizard of Oz” on tags of imported asparagus as the Oct. 1 release of 75th anniversary DVDs of the film nears.
Los Angeles-based Gourmet Trading will feature the tags on asparagus from Peru and Mexico Sept. 23 through Feb. 28, according to a news release.
Before Warner Bros. Home Entertainment releases the limited edition DVDs, the film is scheduled to be shown in 3-D at IMAX theaters starting Sept. 20.
Gourmet Trading will give away copies of the DVDs on its Facebook page. The grand prize is a flat-screen television with a Blu-ray player and DVD.
Various versions of the DVD are planned, including one in 3-D Blu-ray.
“The popularity of this movie over the past 75 years and the overall ‘The Wizard of Oz’ brand recognition made it the perfect cross promotional opportunity for us,” Gourmet Trading marketing director Julia Inestroza said in the release.