Gourmet Trading launches flow-wrapped tray asparagus

11/21/2013 03:28:00 PM
Mike Hornick

Courtesy Gourmet Trading Co.Gourmet Trading Co. is introducing a tray and flow-wrapped asparagus product.

The tray, available in any size from 8 ounces to 1 pound, is made of a fully compostable fiber. The packaging also uses a compostable polylactide (PLA) film.

The design is aimed at maintaining freshness and extending shelf life, according to Los Angeles-based Gourmet Trading.

“We suggest displaying Gourmet Trading Co. tray asparagus in the refrigerated section of the fresh produce department or in the fresh-cut section to maximize sales to those customers specifically looking for a product like this,” Chloé Varennes, marketing manager, said in a news release.

The tray asparagus can be packed in the shipper’s two-piece display ready box.

The product is aimed at consumers concerned about freshness and the impact of packaging on the environment, marketing director Julia Inestroza said in the release.



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