Gourmet Trading upsizes blueberry clamshells

05/16/2013 12:25:00 PM
Doug Ohlemeier

Starting the California blueberry season, Gourmet Trading Co. is offering its fruit in different pack sizes.

click image to zoomGourmet Trading is upsizing its blueberry clamshells.Gourmet TradingGourmet Trading is upsizing its blueberry clamshells. Instead of the traditional 4.4- and 6-ounce clamshells, the Los Angeles company is marketing what it calls its “super-sized” and “super-crunchy” blueberries in modified 5-, 10- and 16-ounce clamshells.

“We found that traditional pack sizes such as 4.4-ounce and 6-ounce were crushing the 18-mm minimum diameter berries,” Julia Inestroza, Gourmet Trading’s marketing director, said in a news release. “By putting fewer Superblues in each clamshell, we were able to give retailers a differentiated product at a comparable price point to regular blueberries.”

Providing retailers the Superblues gives them the ability to target two types of customers at a similar price and provides them a more complete berry category, Inestroza said in the release.

Gourmet Trading plans to market California blueberries through the end of June.



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