Grant J. Hunt Co. plans to kick off its Italian prune season July 25. a week to 10 days earlier than normal.

Sales of Blue Goose brand prunes are expected to be especially strong in the Northeast, Florida, Toronto, Montreal, California, Chicago and Texas, according to a news release from Oakland-based Grant J. Hunt.

Blue Goose prunes are expected to ship for about six weeks. Grant J. Hunt plans to offer them in a variety of packaging options including a 30-pound bulk box, a 5-pound clamshell, a 3-pound clamshell and a 2-pound bag.

New for 2014 is a stand-up pouch.

About two weeks after the start of the Blue Goose deal, Grant J. Hunt will launch its empress and president plum deals. Both products should be available for 4 to 6 weeks.