Karen Brux, a fresh produce marketing veteran with more than 25 years in the industry, has been named vice president of marketing communications for the Fresno-based California Table Grape Commission.
She succeeds Jim Howard, who relocated to the Bay Area.
Brux will be responsible for domestic consumer communication and global brand management, said Kathleen Nave, president.
“Karen has significant experience in the marketing of fresh fruit,” Nave said. “She has worked in Asia, Canada and the U.S. and has experience in trade promotion, consumer education and outreach, as well as media management.”
A native of Wisconsin, Brux went from college with her degree in Chinese to kiwifruit grower-shipper Zespri International, New Zealand. She was based in Taiwan in sales and marketing positions for 15 years. In 2000, Brux was promoted to head up Zespri’s North American sales and marketing efforts, she said.
Brux, who joined the commission in October, has begun planning for the 2012 season.
“Karen brings a lot of energy and good ideas,” Nave said. “She is a terrific addition to the commission staff.”
Brux is looking forward to building and enhancing the marketing communications program for grapes from California, she said.