Green Burns’ experience to boost PMA

08/08/2013 02:07:00 PM
Tom Karst

While she had the chance to serve in a leadership position on the Produce Traceability Initiative, Green Burns said was very excited about influencing an industry and not just a single organization. “To be able to do that every day with the noble platforms that PMA has in their strategic plan just gives a very different meaning to what one would traditionally call work,” she said.

Silbermann, who will turn 59 in December, said he still has a “lot of tread” and is making no plans for immediate plans for retirement. “I’m not going anywhere in the near term, but when I’m ready to retire I want to make sure that the PMA members and the PMA staff have the best possible options as far as somebody to take over for me.”

If Green Burns works out as expected, she could be a natural candidate to assume leadership of PMA “down the road,” Silbermann said. “For right now, we are planning over what we need to do in the next three to five years so I’m not focused on that,” he said.

Jan DeLyser, vice president of marketing for the California Avocado Commission and chairman of PMA’s Board of Directors, praised Green Burns and said in a news release that the association’s new president would be present at PMA’s annual Fresh Summit International Convention and Exposition, in New Orleans, prior to her official start date Dec. 1.


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