Bakersfield, Calif.-based Grimmway Farms has introduced six organic fruit and vegetable juice blends under the True brand for the retail, foodservice and convenience sectors.
Sold in 12- and 28-ounce bottles, the blends draw their vegetable juice base from Grimmway’s Cal-Organic farming operation.
Moving from raw product to a value-added line was a natural succession for the grower-shipper, according to a news release.
“Given the increased popularity of organics, we believed that it was time to develop a juice that combines our home farm grown vegetables with premium fruits to offer a unique and great-tasting organic fruit and vegetable blend,” Steve Roodzant, general manager of beverage, said in the release.
The flavors, derived from an analysis of the seven top-selling ones in the category, are bunched greens, banana-berry crush, wild berry blend, tropical mango, blended blue and pure carrot.