Fancher will oversee all marketing and category management at Growers Express, said Mishalin Modena, marketing manager. Modena, in turn, will oversee communications, social media campaigns, mobile marketing and emerging media projects.
Fancher had been category manager for Driscoll's, Watsonville, Calif., where she was responsible for category sales, campaign analysis, planning and strategy. She started at Driscoll's in 2007.
Previously she was an account manager at Perishables Group, a West Dundee, Ill.-based market research firm. There Fancher handled category management consulting, consumer research projects and policy recommendations. She presented to grocery and mass merchandise retailers on behalf of produce and deli clients.
Growers Express grows and ships produce including items marketed under the Green Giant Fresh label.