Grower’s Organic LCC, Denver, hired Mark Zeller as vice president of operations.

Zeller comes to the company with more than 37 years of produce and floral experience.

Grower’s Organic hires vice president of operationsHe began his retail career in 1975 as a produce clerk for King Soopers, a Kroger division based in Denver, according to a news release.

In 2001 he worked with Wild Oats Markets, Boulder, Colo., where he had many positions, including national category manager for produce and floral and national director of merchandising.

While there, he was the first to introduce a Fair Trade banana program into the U.S. in 2004, according to the release.

Later he moved to Albert’s Organics where he had numerous roles.

Recently Zeller has worked with Organic Alliance Inc, Salinas, Calif., as North American director of sales.