Harris Teeter is the latest retailer to step up and support the Let’s move Salad Bars to Schools program.
The Charlotte, N.C.-based chain has a multi-faceted program aimed to raise enough funds to donate at least 10 salad bars to area schools. The program, which runs Aug. 19 through Sept. 15 in stores, includes traditional in-store and Web-driven donations and shoppers also can contribute through a “Text-to-Donate” campaign. Text-to-Donate contributions will be accepted through Oct. 11.
The Let’s Move Salad Bars to Schools program has worked with retailers including Lakeland, Fla.-based Publix Super Markets Inc. and Austin, Texas-based Whole Foods Market Inc. over the past few years, said Lorelei DiSogra, vice president of nutrition for the Washington, D.C.-based United Fresh Produce Association.
“Harris Teeter’s campaign has many, many elements, including point of sale, text-to-donate, public relations and other social media,” DiSogra said. “It’s a very comprehensive campaign.”
The Harris Teeter campaign includes corporate sponsorship from Chiquita/Fresh Express, which plans to match the first $15,000 donated by consumers. Other sponsors include Alpine Fresh, Modern Mushroom Farms, Monterey Mushrooms, California Giant Berry Farms, Apio Inc., Fresherized Foods/Wholly Guacamole, National Mango Board, National Watermelon Promotion Board and Marie’s Dressings.
The campaign also includes an educational component, Healthy Lunch 101, a guide for parents to help boost fruit and vegetable content in their children’s lunches featuring produce from the campaign’s sponsors, such as building fruit skewers with California Giant berries.