Coffman will be in charge of long-term planning and development for the company, which distributes specialty produce, according to a news release.
Coffman comes to Harvest Sensations with 20 years of produce-industry experience.
Most recently, he served as the chief executive officer of DF Holding.
“His two decades of experience, his knowledge and his passion for the specialty side of the industry will be invaluable to our organization,” Steve Grinstead, chief executive officer of Harvest Sensations, said in the release.
He has a degree in agricultural and managerial economics from the University of California-Davis and is active with the Organic Trade Association.
“One of the main reasons I accepted this position is that I love the specialty produce business and Harvest Sensations is so well positioned for growth,” Coffman said in the release. “That’s a combination that’s hard to beat.”