Calbee North America, maker of Harvest Snaps snacks, has started a partnership with the Indianapolis-based Produce Mom.

The two will jointly promote healthy eating and the benefits of vegetables as a primary source for consumer snacking. Calbee and Harvest Snaps are the first snack brand to partner with the Produce Mom.

Lori Taylor, marketing manager for Indianapolis Fruit Co., writes the Produce Mom blog.

“Our Harvest Snaps brand is committed to using natural foods in a fun way that contributes to a healthy lifestyle,” Steve Kneepkens, vice president of sales and marketing for Calbee North America, said in a news release.

“It will allow the Produce Mom to educate consumers on healthy alternatives to traditional snack foods,” Taylor said in the release. “I’ve always been impressed with the quality of the Harvest Snaps brand.”