“You can do a lot with the UPC code, but when you got to the HarvestMark code you can get even more insights,” he said. All produce marketers can access insights from the ShopWell app, Grant said, whether or not they use the HarvestMark PTI label system. “We would invite anybody to give us a call and see how it could work for them,” he said.
Grant said produce marketers could use ShopWell customers to determine how their product is performing in particular area.
“We can take the shoppers we know that are shopping in Florida and send out a mission to them and say, ‘Next time you are in the store scan blueberries and tell us what you think of them,’” he said.