HarvestMark, Redwood City, Calif., has hired Kevin Shiplett as vice president of retail sales.

HarvestMark hires VP of retail salesShiplett will focus on sales of the HarvestMark platform’s traceability and fresh supply chain services for all grocery retail channels, according to a news release.

He has more than 36 years in the retail and wholesale industry. He has worked for Supervalu, Kroger and Navarro Discount Drugstores.

Shiplett also sold software-as-a-service solutions to the grocery channel for the Park City Group and Icontrol USA for four years, according to the release.

While working at Navarro Discount Pharmacies as senior vice president of wholesale operations Shiplett was responsible for developing the chain’s Hispanic wholesale strategy for Latin America, Caribbean and Miami markets.