Widjaja has worked at Sunkist Growers for the past seven years, most recently as manager of advertising and public relations, according to a news release.
She was named as a “Women in Produce” honoree this year by The Packer.
Widjaja will work under the supervision of the board’s executive director, Emiliano Escobedo.
“We are thrilled to have Gina onboard,” said Escobedo in the release. “She brings a wealth of knowledge of the produce industry, which will serve HAB and our member organizations well.”
With Escobedo she will work on a marketing program focusing on nutrition.