Hendrix Produce Inc., Metter, Ga., is collaborating with the National Breast Cancer Foundation in a marketing campaign to support the charity’s cause during National Breast Cancer Awareness month.
“While we enjoy giving back locally — and even regionally — we’ve wanted to branch out on a more national level for some time,” said vice president Kevin Hendrix in a news release.
The produce company plans to advertise for the foundation on sweet onion packaging throughout October. The packaging has been designed using the pink ribbon and the NBCF logo in honor of the partnership, according to a news release.
Hendrix chose the foundation based on its success as a charity.
“We conducted research to determine which of the many breast cancer charities would be best to work with and NBCF has proven to be one to the top ranked,” said Hendrix. “Also impressive is that 86% of funds go back to their programs.”
Some of these programs include the National Mammography Program, the Early Detection Plan, an online support community and breast cancer research programs.