A large horticultural greenhouse grower is acquiring fresh herbs grower-shipper HerbThyme Farms Inc.
Rocket Farms Herbs Inc., a subsidiary of Monterey Peninsula Horticulture Inc., has acquired the assets of Los Angeles-based HerbThyme.
The acquisition helps further Salinas, Calif.-based Rocket Farms’ growth strategy to launch new products, enter new categories and expand into new distribution channels, according to a news release.
Calling itself the largest U.S. cut herb producer, HerbThyme grows and ships more than 5 million pounds of fresh herbs a year from 200 acres of conventional and 150 acres of organic farmland.
Those products should complement Rocket Farms’ line of potted herb products, according to the release.
Howard Roeder, HerbThyme’s chief executive officer, and his senior management, are scheduled to remain and continue to manage the business’s daily operations, according to the release.
The acquisition doesn’t change the HerbThyme, Herbal Garden and New England brand names, and Rocket Farms has also extended job offers to most of HerbThyme’s workers, according to the release.
“HerbThyme is a great brand supported by 500 talented employees that utilizes cutting edge growing and packaging technologies to produce the finest and freshest cut herbs in the country,” Monterey Peninsula Horticulture chief executive officer Charles Kosmont said in the release. “With the financial resources and operating expertise of a strong parent company, we believe HerbThyme can flourish and have a strong future.”
In the release, Roeder said HerbThyme is pleased to join the Monterey Peninsula Horticulture family of growers and said the strong partner could provide HerbThyme deeply enhanced opportunities.