Sunlight International, the marketing arm of McFarland, Calif.-based Jakov P. Dulcich & Sons, is introducing a holiday video for its retail promotion of Pretty Lady table grapes.

The video can be viewed by scanning a quick response code on holiday packaging. The featured character, Santa’s Little Helper, demonstrates a mini cheese ball appetizer featuring grapes and offers other seasonal tips for the fruit.

The video is part of a larger program that includes merchandising and point-of-sale-materials such as colander bags, free standing bins, display cards and posters.

Point-of-sale kits are shipping now to retailers nationwide. More information on them is available via email at

The holiday program for the Pretty Lady variety is two years old, according to a news release.