Sunlight International, the marketing arm of McFarland, Calif.-based Jakov P. Dulcich & Sons, is introducing a holiday video for its retail promotion of Pretty Lady table grapes.
The video can be viewed by scanning a quick response code on holiday packaging. The featured character, Santa’s Little Helper, demonstrates a mini cheese ball appetizer featuring grapes and offers other seasonal tips for the fruit.
The video is part of a larger program that includes merchandising and point-of-sale-materials such as colander bags, free standing bins, display cards and posters.
Point-of-sale kits are shipping now to retailers nationwide. More information on them is available via email at firstname.lastname@example.org.
The holiday program for the Pretty Lady variety is two years old, according to a news release.