Not even packaged salads, apparently.
“Intuitively we think packaged salads should appeal to this group,” she said. “Why wouldn’t they care about it? They’re just not entering the produce department. We need to think about how to get them in.
“Why are they scared off? Is it a price point? Is the messaging not there? Or they don’t have the package sizes they want? If this is our target consumer, we need to figure out exactly how to appeal to them because currently we’re not.”
Michael Sansolo, president of Sansolo Solutions, Potomac, Md., moderated the conference. He and other speakers recommended the website www.ccrrc.org as a source for downloadable marketing studies.