Households with kids still elude produce marketers - The Packer

Households with kids still elude produce marketers

05/20/2013 03:29:00 PM
Mike Hornick

Not even packaged salads, apparently.

“Intuitively we think packaged salads should appeal to this group,” she said. “Why wouldn’t they care about it? They’re just not entering the produce department. We need to think about how to get them in.

“Why are they scared off? Is it a price point? Is the messaging not there? Or they don’t have the package sizes they want? If this is our target consumer, we need to figure out exactly how to appeal to them because currently we’re not.”

Michael Sansolo, president of Sansolo Solutions, Potomac, Md., moderated the conference. He and other speakers recommended the website www.ccrrc.org as a source for downloadable marketing studies.


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M    
Michigan  |  May, 29, 2013 at 10:49 AM

What age group do you figure the children are, in the households you are not getting to buy the salad kits? Do you have kids? If so, how often do you make a salad, even with protein, croutons and everything else available in the kits for a child's entree for a meal? Most young children I know, might eat salad with a meal but not for its main dish. So by purchasing the kit, many households with children (even children who eat a variety of healthy foods, not just chicken tenders for every meal) would end up throwing most of this product away if they could even get it on their child's plate to begin with. It seems much more helpful to a working parent, as a quick and healthy lunch option than something they would use as a quick and healthy family dinner option.

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