Houweling’s Tomatoes has begun distributing a one-year supply of tomatoes to winners of its #365Green contest on Facebook and Twitter.

The first of 24 shipments started in mid-October for 10 winners.

The contest drew viewers to Houweling’s video, “Seeds of Tomorrow,” and invited them to respond with their own sustainability stories.

Houweling’s has production in Camarillo, Calif., and Delta, British Columbia. The company has pushed this year for increased social media participation in connection with a rebranding effort.

It now has about 16,500 Facebook fans, more than 1,000 Twitter followers and more than 4,000 YouTube views. There’s also a blog and a Pinterest page.

“While I may never get who on earth has the time to Facebook or Twitter, there is no doubt consumers are connecting with companies digitally,” chief executive officer Casey Houweling said in a news release.