The Idaho Potato Commission has redesigned its online recipe database with new categories, search and social media functions.
The features include:
- Photos of meals;
- A search function based on preparation method and course;
- A pop-up feature suggesting recipes based on search history; and
- The ability to share recipes across social media platforms.
The Eagle, Idaho-based commission’s effort includes a category devoted to heart-healthy recipes that meet the American Heart Association’s nutritional standards, according to a news release.
The commission is also building a database of recipes to address gluten-sensitive consumers, calling attention to the gluten-free nature of the crop.
“Approximately half of all visitors to the site are now actively searching for recipes and staying 69% longer than the average website visitor,” said Frank Muir, president and chief executive officer of the Idaho Potato Commission, in the release. “(This) will make it easier for visitors to research and share new ways to prepare Idaho potatoes.”
The commission plans more updates to the site, including:
- A monthly recipe photo contest with a $500 cash prize.
- Contests like a 2012 promotion involving the Mr. Food Test Kitchen and fitness expert Denise Austin. Heart-healthy recipe contests are planned for Potato Lover’s Month and National Heart Month, with the top ten finalists vying for $2,500.
- Foodservice advertising with well-known chefs, appearing print ads and calendars distributed to more than 40,000 foodservice operators.