Idaho Falls, Idaho-based Wada Farms Marketing Group LLC has taken on potato sales and marketing responsibilities for Worley & McCullough Inc., a grower-shipper in Colorado’s San Luis Valley.

The partnership is beneficial for both entities, said Chris Wada, marketing director for Wada Farms Marketing Group.

“We currently have a lot of good relationships in Colorado, primarily in the San Luis Valley, but this gives us roots with 100% dedicated supply,” Wada said. “We’re excited about the relationship with Worley & McCullough because they have an excellent packing facility and are a longstanding family business similar to ourselves.”

Jim McCullough, owner and president, said the partnership will help strengthen the family business.

“Looking to the future, we realized we needed a strong sales and marketing effort if we wanted to continue to grow and compete in the potato industry,” he said in a news release. “Wada Farms, with its experienced staff and strong customer base, provide us with that opportunity.”

Worley & McCullough will continue to operate its packing shed in Monte Vista under the current name, but will pack most potatoes under Wada’s labels, which include Wada Farms and Dole, as well as several private labels, Wada said.

A small percentage will still be packed under the Worley & McCullough shipper label for longstanding accounts, he said.

The arrangement involves Colorado regional russet varieties.

Wada said they have set Aug. 27 as a target to start shipping from the San Luis Valley, although they hope to begin by Aug. 20.