Index Fresh, Bloomington, Calif., has hired Keith Blanchard as Southern California field representative.
Blanchard will be working to recruit avocado growers in Riverside and San Diego counties, according to a news release.
Blanchard has 19 years of experience in the avocado industry.
“Keith brings years of valuable experience to the Index Fresh position,” said Giovanni Cavaletto, vice president of operations at Index Fresh, in the release. “His hands-on experience in the agricultural industry gives him a unique understanding of growers and their specialized needs.”