Interfresh Inc., Orange, Calif., is running an “Aspire!” citrus promotion with the Susan G. Komen for the Cure organization, including supporting the Race for the Cure event Sept. 25 in Newport Beach, Calif.
The company will hand out oranges to race participants. It will also introduce it’s “Aspire!” label this fall, shipping California navel oranges, cara cara oranges and tangerines, according to a news release.
Interfresh’s partnership with Susan G. Komen begins in November and ends in January. The program contributes one dollar for every carton of oranges and 25 cents for every 5-pound carton of tangerines.
The “Aspire!” program committed to raising at least $25,000, the release said.