The International Blueberry Organization’s fourth annual summit is this week.

Guadalajara, Mexico, hosts the March 10-12 event, which is expected to attract 200 attendees, according to a news release from the organization.

Mexico was chosen to host the event for the first time because of its growing presence in the blueberry market, according to the organization.

On March 11, Parm Bains, chair of the U.S. Highbush Blueberry Council, is scheduled to speak, providing an analysis of the U.S. market for blueberries.

Also scheduled to speak at the summit is Chad Finn, a researcher at Oregon State University. Finn will discuss recent research and varietal development.

Three sessions will feature speakers from Mexico, and country-specific presentations will be given by representatives from Argentina, Australia, Canada, Chile, China, Japan, New Zealand, Peru, Poland, South Africa, the U.K. and Uruguay.

The summit’s sponsors include Biotempak, Driscoll’s, Fall Creek Farm & Nursery, Flexo Soluciones, FMC and Hortifrut.