Mclean will oversee brand management and new product development, customer and industry relations, social and digital media planning, and strategic marketing plan execution, according to a news release.
She was previously director of marketing and communications for the Ontario Produce Marketing Association, where she developed and implemented promotional campaigns. She won the 2012 OPMA Fresh Award for her contributions to the produce industry.
Mclean reports to Steve Dimen, vice president of sales and corporate development.
“Ashlee’s passion and excitement for the produce industry will be well suited to the continued growth of the Ippolito and Queen Victoria brands for many years to come,” Dimen said in a news release.