J&R Baker Produce Inc. will market its own vegetables for the first time.

Effective Oct. 31, Norman Park, Ga.-based grower-shipper J&R Baker will sever its marketing relationship with Byron Center, Mich.-based Van Solkema Produce Inc., said Tina Lowery of J&R Baker.

Company owners Jerod and Rodney Baker decided to “cut out the middlemen and put more money in growers’ pockets,” Lowery said.

J&R Baker will market corn, cabbage, eggplant, cucumbers, squash, greens and other vegetables under its own brand.

David Gaul, who handled J&R Baker’s account for Van Solkema, will join the company’s sales desk Oct. 31, Lowery said.

Gaul, who has worked out of the J&R Baker office during the grower-shipper’s contract season with Van Solkema, will work for Van Solkema through Oct. 30.

Other changes at J&R Baker include the addition of broccoli to the company’s product roster and an end to the company’s bell pepper deal, Lowery said.