Braga Fresh Family Farms romaine hearts under the Josie’s Organics label rank among honorees in the 2014 Graphic Design USA package design competition.
The Soledad, Calif.-based grower-shipper was among 1,800 entries. It’s the ninth Graphic Design USA award for Moxxy Marketing, Salinas, Calif., which designed the packaging.
“Moxxy’s design helps Josie’s romaine hearts stand out on crowded supermarket shelves by appealing to our target audience and highlighting our quality produce,” Rod Braga, chief executive officer and president of Braga Fresh Family Farms, said in a news release.
The label’s namesake is his grandmother, Josie Braga.
Besides the Josie’s Organics logo and tagline — “deliciously organic produce” — the packaging features blue polka dots and a font resembling a woman’s handwriting. The Josie’s brand was launched four months ago.
The organic label is sold at Whole Foods and Kroger, among other retailers.
Web, social media and other consumer marketing campaigns are planned for summer.
Braga Fresh Family Farms is scheduled to exhibit at United Fresh in Chicago June 10-13 and at PMA Fresh Summit in Anaheim Oct. 17-19.