Del Monte vs. Del Monte: What makes fruit fresh?

04/06/2012 11:55:00 AM
Tom Karst

The jury trial related to the 2008 legal action began March 27 and deliberations started April 5, according to Arturo Gonzalez, legal counsel for Del Monte Foods Co, He said jurors asked to see all of the products in question from both companies during their deliberations.

“We feel good about how all the evidence came in, but with a jury you never can tell,” Gonzalez said April 5.

Lauren Aguiar, legal counsel for Fresh Del Monte Produce Inc., said in an e-mail that the company has no comment on pending litigation.


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The WJ Exchange    
California  |  April, 15, 2013 at 09:16 AM

While the battles between Del Monte Foods and Del Monte Fresh over the use of the brand on fresh cut fruit have been raging since 1997, its nice to finally see the common sense jury ruling in favor of Del Monte Fresh. First of all, Del Monte Foods' moves from a pure marketing standpoint were brilliant. Claiming the need to refrigerate cooked and pasteurized fruit and citrus laden with preservatives like pottasium sorbate and sodium benzoate clearly implies to the uninformed consumer that the products are truly "fresh". After all, they must be fresh because they are being displayed in the refrigerated section of the produce department [sic]. This raises the culpability issue of the retailers for their parts in choosing to merchandise these products as fresh when in fact they clearly aren't.

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