Kingston Fresh expands in East

06/05/2014 04:49:00 PM
Andy Nelson

Kingston FreshKingston Fresh is beefing up its eastern U.S. melon program.

Idaho Falls, Idaho-based Kingston Fresh plans to source more watermelons and cantaloupes from Georgia and Mississippi this summer, according to a company news release.

Changes in the market led to the move, Kingston’s president, Ken Nabal, said in the release.

“The dynamics of the domestic melon category continue to evolve each season,” he said. “The shrinking truck capacity in Arizona, combined with the serious water issues in California, has forced us to look to the east to maintain consistency in the category.”

David Kingston, the company’s chief executive officer, said Kingston Fresh plans to continue expanding its melon program.

“Eastern melon production from Georgia and Mississippi represent key growing areas that perfectly compliment our western U.S. production,” Kingston said in the release. “Between these partnerships and the offshore component imported directly into our cold storage facility in South Florida, we’re rounding out our melon program with a consistent and quality product for our customers.”



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