Atlas Produce and Distribution, Inc. is distributing certified kosher dates for Passover.
“Many retailers in predominately Jewish neighborhoods build large displays of Passover certified products and our Medjool Dates are a large portion of those displays. With the increase exposure and floor space retailers can see up to a 40% increase in sales the month leading up to Passover,” said Ben Antongiovanni, vice president of sales at Atlas Produce.
“To take the kosher certification to the next level we have a rabbi present during production,” he said. “He inspects, blesses and approves the dates.”
Over the past three years, Atlas Produce has noticed a huge demand in kosher dates.
“We ship 3 million pounds of dates a year, with a swift incline around Passover,” Antongiovanni said.
The Caramel Naturel Dates are certified by the Orthodox Union.