Liberty Fruit Co. has promoted Reade Sievert to executive vice president.

Sievert began his new position July 21.

Sievert was hired in 2011 as Kansas City, Kan.-based Liberty Fruit’s vice president of sales, said Allen Caviar, the company’s president.

Since then, Caviar said, his role at the company has grown.

“Reade has taken on several additional responsibilities since joining our company well beyond his role as vice president of sales.”

In his new role, Sievert will continue to have sales responsibilities, Caviar said. In addition, he will work with Caviar on the oversight of Liberty Fruit’s procurement, operations and human resources.