Relocating spring cleaning to summer, the Limoneira Co. is partnering with a New York online grocer and a cleaning products company to unleash the cleansing power of lemons.
The Santa Paula, Calif.-based Limoneira is promoting its fruit through a partnership with FreshDirect LLC of Long Island City, N.Y., and Brooklyn, N.Y.-based GreenHouse Eco-Cleaning.
GreenHouse Eco-Cleaning’s customers will be directed to stock up on Limoneira lemons from FreshDirect, an online grocer that delivers to customers in the New York metropolitan region, including New Jersey, Connecticut and Philadelphia.
FreshDirect’s customers will also receive a 10% discount in GreenHouse Eco-Cleaning’s services, according to a news release.
“During the summer, Limoneira plans to launch initiatives with partners around the world, according to the release.
The programs are designed to “Unleash the Power of Lemons” and highlight the fruit’s seemingly limitless number of food and non-food uses, according to the release.
Limoneira also grows and ships avocados, oranges, specialty citrus and other crops.