LoBue Citrus plans to give away $1,000 to each of three winners in a sweepstakes.
Lindsay, Calif.-based LoBue’s Celebrate Citrus Sweepstakes runs through Feb. 28, according to a company news release.
In addition to the cash prizes, LoBue plans to match each prize with a $1,000 donation to a nonprofit organization.
Consumers who enter the sweepstakes on the LoBue Facebook page, www.facebook.com/LoBueCitrus, or at the company’s website, www.lobuecitrus.com, will receive a free electronic cookbook including 10 recipes featuring navel oranges.
“The start of the navel season is always an exciting time for us,” Phillip LoBue, the company’s chief executive officer, said in the release. “The tradition of giving citrus goes back a long way, and we thought that giving to others during this time was a great reflection of the values our family company stands on.”
The sweepstakes is supported by on-pack messaging on navel header bags, point-of-sale materials and social media content, available to all retailers.