(UPDATED COVERAGE, 4:25 p.m.) A Midwestern distributor is shipping a new type of lime that it touts as lasting longer than regular bulk and bagged limes.

Longer-lasting 'beer' lime debutsGlendale, Wis.-based Market Source, a division of the Milwaukee-based Fresh Group Ltd., is introducing its “Beer Lime.” The limes, which come four to a pack, remain firm, plump and juicy long after bulk and bagged limes begin to show age, according to company officials.

Market Source packs its limes in Edinburg, Texas, in partnership with FoodSource Inc., a division of C.H. Robinson Worldwide Inc., Eden Prairie, Minn. In April, FoodSource Texas built a modern facility.

The packaging, produced by the graphics and design division of Matthews International Corp., Pittsburgh, is constructed with plastic used in water bottles. The material helps reduce fruit respiration, said John Berger, Market Source’s general manager.

“The packaging is what really sets it apart,” Berger said. “We are trying to get a consistent lime. This water-grade plastic allows CO2 out and oxygen in. It slows the aspiration rate and gives the limes an extended shelf life.”

Market Source distributes the limes to select retail chains throughout the U.S., Berger said.

In early 2012, Market Source plans to expand its Beer Lime brand to lemons, bags of limes and lemons as well as tangerines and orange bags to serve consumers wanting to use citrus in their drinks and in other foods, Berger said.

A repacker and distributor, Market Source concentrates on limes, mangoes and pineapple and distributes a variety of Mexican vegetables.