Orange, Calif.-based Los Kitos Produce LLC has begun its first promotion with General Mills — a coupon offer with its strawberries for $1 off Cheerios cereal.
The instantly redeemable coupon on 1-pound packages is available at retail through Dec. 31, chief executive officer Martha Montoya said. It launched Aug. 26.
The offer aims to promote consumption of the fruit with breakfast.
Los Kitos Produce is a supplier of strawberries, citrus, apples and melons. Its growers and shippers operate in California, Washington, North Carolina, Peru, Panama, Mexico and elsewhere.