The Baton Rouge-based Louisiana Sweet Potato Commission is taking to the streets this winter to promote its crop to consumers.
Unlike in the past when the commission used traditional media, including billboards, this year it’s going mobile with advertisements on produce delivery trucks, according to a news release.
The commission has teamed with All Over Media, Maple, Grove, Minn., which specializes in non-traditional advertising to reach the “on-the-go” consumer, according to the media company’s website.
Truck advertising combines the immediacy of point-of-purchase advertising with the visual power of billboards, according to the release.
The trucks will carry the commission’s logo, website address (www.sweetpotato.org), sweet potato photos and the message, “Be Loyal, Buy Local,” from November through March.
The trucks will drive their normal routes to grocery stores in Louisiana’s largest cities: New Orleans, Baton Rouge, Shreveport, Monroe, Alexandria, Lafayette and Lake Charles.
Rather than unload at docks, the trucks will make deliveries in front of stores in plain view.