The city of Madera, Calif. and its mayor, Brett Frazier, are encouraging people to use more pomegranates in its music video “Pomegranate Rock.”

The video is a parody of LMFAO’s song “Party Rock,” according to a news release.

“We wanted to have a fun way to bring attention to pomegranates and that Madera is the heart of pomegranate country, so we figured what better way than with a parody video,” Frazier said in the release.

The video was shot over a day featuring many tourist attractions in Madera and the mayor sings and dances in the video, according to the release.

Madera is celebrating the second annual Madera Pomegranate Celebration during Oct. 27 through Nov. 4.

To watch the video visit http://www.youtube.com/pomegranatefestival or visit www.pomegranatefestival.com for more information about the festival.