A video promoting the Nov. 2 Madera Pomegranate Festival features the California city’s mayor and one of his predecessors in a hip hop song parody.

Madera mayor Robert Poythress and former mayor Brett Frazier spoof “Thrift Shop,” a follow-up to a video last year that parodied “Party Rock.”

“Last year was such a surprise at how well it turned out and how popular it was,” Frazier said in a news release. “I spent the rest of the year thinking what we’d do this year to top it. We wanted to build on the momentum and hopefully keep growing the Pomegranate Festival exponentially.”

Poythress appeared briefly in last year’s video and is more prominent this time around. “We hope this video will help call attention to Madera and its place as the heart of Pomegranate Country,” he said in the release.

The new video was shot at locations around Madera. Madera city councilman Donald Holly and California assemblyman Frank Bigelow turned out for the shoot, as did many residents.

The Madera Tourism Alliance, a committee of the Madera Area Chamber of Commerce, produces the festival.

“We wanted it to be even more entertaining and funny that last year while still reminding people about the upcoming festival,” Jarrod Lyman, committee chairman, said in the release.

This year’s festival is expected to be bigger.

“We already have more vendors than last year, and we’re weeks out,” Lyman said. “We have all the favorites, like the pomegranate grenade launch featured in the video, plus a lot more. More music, more cooking demos, more kids activities.”


Click this link to see last years video: http://youtu.be/wm4o8oeG2XI

Click here to see this year’s parody: http://youtu.be/euHGJogovI4