The Freshmax Group has introduced the New Zealand grown Mahana Red apple to the U.S. market.

The Mahana Red is characterized by its deep red color, crispness and juicy texture and sweet, tart taste, according to a news release.

Freshmax has worked with U.S. partner Earthsource for more than a year to establish the Mahana Red export program.

This is the first time the Freshmax Group has launched one of its own exclusive varieties into the international marketplace, according to the release.

“Freshmax are constantly pushing to develop new and exclusive varieties which deliver for both our customers and consumers alike, said Simon Gillett, general manager international in the release. “We feel that Mahana Red is a great fit for the North American market and expect it to succeed as a new variety.”