The National Mango Board is one of five finalists for PRWeek’s product brand development campaign of the year award.
The publication selected the Orlando, Fla.-based board and public relations firm FleishmanHillard for their Mangover marketing campaign. Its name indicates a makeover for mangos.
The National Mango Board partnered with celebrity makeover consultant Clinton Kelly on Mangover. The campaign promotes diverse mango uses in meals and snacks.
The winner will be announced March 20 in New York at the PRWeek awards gala.
Other finalists include:
- Canon USA and Grey Activation and PR for Canon’s Project Imaginat10n;
- 7-Eleven and Ketchum for Fresh-Brewed 7-Election;
- Frito-Lay and Ketchum for Frito-Lay’s “Do Us A Flavor;” and
- British Airways and Text100 for British Airways’ UnGrounded.