The Orlando, Fla.-based board introduced high-graphic, free-standing mango display bins in 2013 for nationwide retail use. Mango volume increased more than 40% in stores featuring the bins, according to a news release.
This year, the board projects more than 8,400 retail outlets will use the bins, which have all been distributed.
Information on the bins address consumer questions about mango cutting, selection and ripening. New graphics for 2014 include a smiling child holding a mango; the graphic advises customers to “squeeze gently to judge ripeness” and to “not judge a mango by its color.”
The bins also include a self-adhesive tear pad featuring the mango inspired Into the Wild Kebabs recipe.
“We were overwhelmed with the positive results and response to this program last year,” Megan McKenna, director of marketing, said in the release. “We are confident that this program will help us educate consumers about this delicious fruit and help retailers move more mangoes.”
The program is likely to repeat in 2015, according to the board.