Mango board releases performance report - The Packer

Mango board releases performance report

05/04/2012 12:51:00 PM
Melissa Shipman

The National Mango Board’s 2011 Mango Performance Benchmark report reveals mango consumption has increased.

Mango dollars per-store/week increased 11.5% over 2010’s results, and volume per-store/week increased 9.7%, according to a news release.

The report is published in partnership with the Nielsen Perishables Group. It summarizes scanner data including sales, pricing, volume and promotional efficiency trends for nine sub-regions, and the nation.

Other results from the report show that the highest dollars per-store/week in 2011 were in New England, Pacific and West South Central sub-regions.

The lowest dollars per store per week were in the East South Central and South Atlantic sub-regions.

The report is available on the retail page of the mango board’s website.

Retailers can also find crop information, handling and merchandising tools and point of sale materials on the retail page, as well as a variety of other resources throughout the website.



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