Mann Packing Co. has launched a pair of fresh vegetable trays in seasonal packaging, available through Super Bowl Sunday, that features a wintry scene with a snowman.
The 18-ounce and 40-ounce trays are shipping to U.S. and Canadian retailers. Suggested retail prices are $5.99 to $6.99 in the U.S. and $10.99 to $11.99 in Canada.
“We’ve gained new distribution with customers who are carrying them as in-and-out items and to differentiate from their everyday trays,” Kim St. George, director of marketing and innovation at Salinas, Calif.-based Mann Packing, said in a news release.
“Retailers like the eye appeal of the seasonal element, noting the graphics generate interest and draw attention to the category and positively affect consumer purchase.”
Mann Packing’s vegetable trays use micro-perforation technology. Tray cells are individually sealed with a customized perforated pattern, allowing each vegetable its own respiration rate to extend freshness.
Mann redesigned its party trays in 2012 and eliminated their lids. The seasonal trays follow that design, which expands the viewing window for tray contents.