Mann Packing redesigns packaging

06/09/2014 05:04:00 PM
Mike Hornick

MannCourtesy Mann Packing Co.Mann Packing Co. has redesigned packaging for its fresh vegetable products.

The new packages, nine months in development, feature a new logo, Mann’s Family Favorites, along with a nostalgic farm graphic and the tagline Three Generations.

Package backs feature recipe photos and nutrition information. A quick-response code, when scanned via smartphone, directs consumers to Mann’s website for recipes.

“We tested several designs in focus groups and the visuals with the strongest response included all the attributes of Mann Packing: local farmers, family, generations, natural and authentic,” Kim St. George, director of marketing and innovation for Salinas, Calif.-based Mann Packing, said in a news release.

Mann Packing is in its 75th anniversary year as a grower, shipper and processor.

“The new upscale package design also helps differentiate Mann Packing’s full line of fresh-cut vegetables from the competition with its distinct imagery, product photography and colors, and will stand out on the shelf,” St. George said in the release.

The company is showcasing the new packaging at United Fresh in Chicago June 10-13, at booth No. 1249 in the Grower-Shipper Pavilion.

Nationwide rollouts in the U.S. and Canada will follow. The redesigned packages have started shipping and all stock-keeping units will be transitioned by July, according to the company.



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