Mann Packing Co., Salinas, Calif., resumes its annual Summer Slaw Spectacular promotion July 1.

Instantly redeemable coupons applied to Mann’s broccoli cole slaw and rainbow salad products will save U.S. consumers $1 with the purchase of any two items.

Last year’s promotion resulted in more than 200,000 impressions over the Fourth of July selling period, Greg Kurkjian, vice president of retail sales, said in a news release.

To back this summer’s sales, Mann Packing held an invitation-only party June 7 at the BlogHer Food ’13 conference in Austin, Texas, together with Crunch Pak.

The event’s menu featured fresh items from both companies plus two drinks made with Mann’s Broccolini and Crunch Pak’s sliced apples. More than 100 food bloggers attended.