Shanan Cox is the new senior director of brand strategy for Market Fresh Produce, Nixa, Mo.
Most recently national accounts director for Market Fresh, Cox will oversee all procurement activities and execute strategies to improve best-in-class procurement outcomes throughout the supply chain, according to a news release.
She will also handle customer service for designated national accounts and implement a year-round promotional program. Since joining Market Fresh in April 2012 as a category manager, Cox has also served the company as director of supply and distribution.
Market Fresh offers full line procurement and category management in tomatoes, potatoes, onions, sweet potatoes, peppers, avocados and kiwifruit, according to the release.